Beauty equipment: our news

Great news for ISO Italia Group: Joseph Anthony Miceli is the new CEO

The arrival of the new manager marks an important turning point for the historic Italian company specializing in the wellness, solarium and beauty sector

San Stino di Livenza, 06/27/2022

Joseph Anthony Miceli is the new CEO. A time of great changes for the ISO Italia Group, the Italian company based in Veneto that for over 30 years has distinguished itself in the world of Wellness and Aesthetics for the all-Italian production of tanning, spas and beauty equipment.

The arrival of the new CEO and the consequent reorganization of the team in fact see the company refound itself on completely new values which, in addition to reconfirming the indisputable artisan quality of the products and solutions offered, focus on sustainability and ethical behavior based on 6 fundamental points that will guide every choice and future move: reliability, respect, responsibility, equity, trust and territoriality.

Expert in negotiation, business planning, management and non-governmental organizations (NGOs), strong business development professional with a PhD in economics from the University of Albany, Joseph served on the board with a proven track record of working in the U.S.A, in the United Kingdom and in Italy.

"We take care of the beauty and well-being of people, we are called to manage the resources of nature". With these words, Joseph Miceli opens his introductory speech, indicating what will be the first steps to take in the embryonic phase of TOTAL REBRANDING that the company has just started and which will continue in the coming weeks.

Among the main objectives we see ISO Italia Group engaged in a complete renovation of the historic headquarters in San Stino di Livenza (VENICE - ITALY) and of the showroom: a project that involves an international staff with the aim of offering a real emotional experience to visitors, combined with a series of initiatives that will lead to rediscovering the value of MADE IN ITALY production but also of Italian hospitality and the beauties of the Veneto area.

Great changes also as regards the product catalog, destined to be enriched with innovations and technologies that will revolutionize the range again, also looking at new sectors, including the medical sector, to which specific products will be dedicated, aimed at bringing WELL-BEING and improving the experience of use even in the most delicate situations.

The reunion of the ISO Italia Solarium, ISO Benessere and ISO Tech Steril Line brands under a single brand
therefore marks the company's desire to make all the departments interact with each other that over the years have allowed ISO Italia to establish itself, in Italy and in the world, further increasing the value and quality of the products and services offered.

The new company logo will be presented shortly, which will propose the historical presence of the brand in a more modern key, while the first novelties will be officially presented in Stuttgart, during the INTERBAD 2022 fair, in October 2022.